This is the week when we get frantic calls from personal assistants who have been charged with the task of finding a fast gift for some big-shot executive or actor or rock star. They call panic-striken, many passing off their responsibility and leaving it entirely up to us to decide the most appropriate gift for X amount of dollars. They often dictate asskiss we-love-you-pleaseplease-work-with-us-next-year inscriptions for the gift card and warn us that everything must exceed absolute perfection. Such is the world of Rich&Famous pro forma gift giving.